Pragmatic - be a down-to-earth person and do things seriously. From birth, it is to walk step by step, can not be sloppy, willing to spend a lifetime to take that short journey well. Give more thought, be real, don't have illusions, simple is beautiful, pragmatic is actually a simple life.

Innovation – Simply put, it is a means of creating something new from existing natural resources. The starting point of innovation lies in problems, the key to innovation lies in breakthroughs, the essence of innovation lies in novelty, the foundation of innovation lies in inheritance, and the purpose of innovation is development. The so-called innovation refers to the activities of bold breaking through conventions and traditions and striving to form new things, new solutions, new designs, new technologies and new theories on the basis of inheriting existing knowledge and experience for the purpose of development.

Enterprising - Strive to move forward and aspire to make a difference. Enterprising is an upward spirit. Enterprising can obtain the glory of life; Enterprising means transcending mediocrity; Enterprising should be a lifelong thing.

Honesty - honesty and trustworthiness, honesty is true, goodness, beauty, is the basic creed of our world, is the basic principle of our work, and the basic direction of our actions.

Mutual help - mutual help and love is the seed of virtue, a kind of social warmth full of human touch, sympathy, concern and giving to others, the embodiment of human virtue, conscience and upbringing, and the foundation of human nature for social stability. The reward for giving love is that you get the love of others.

Responsibility - Have the spirit and sense of mission of their own work, and be clear about their responsibilities, rights and obligations in their daily work. 

Passion - Be passionate about the work process as if it were life, love your job, have your own dreams and make unremitting efforts to achieve them.

Win-win - win-win means that two or more parties of cooperation can jointly obtain benefits, develop a profitable, win-win cooperation goal is absolutely not a problem. As long as the product brand and a strong marketing team, there is no need to worry about no development direction, unity is strength, with strength can create a win-win goal.